In limited effects theory, the influence of media is thought to be limited by people's intelligence and education, in other words by their

A. individual differences.
B. personal relationships.
C. opinion leaders.
D. social categories.


Answer: A

Communication & Mass Media

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Norms are standards, which guide the group's behavior and actions

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT an ethical speaker?

A) a nurse who gives a speech on issues related to patient care B) an animal lover who gives a speech on the importance of having cats spayed and neutered C) a speaker who uses up-to-date studies as supporting evidence to support the speech D) an accountant who gives a speech on how to take advantage of loopholes in the tax law

Communication & Mass Media

Social problem-solving groups tend to __________

A. socialize too much B. have members like "Tony the Angel" and "Angela the ice queen" C. tend to lack socio-emotional leadership D. tend to adopt the attitude "don't worry, be happy" E. both A and D might be correct

Communication & Mass Media

Which example best illustrates Marshall McLuhan's metaphor of a "global village"?

a. McDonald's restaurants expanding to more than 100 countries b. Helmut from Germany and Lin from China developing a friendship through Facebook c. The 2016 Olympic Village in Rio De Janeiro housing athletes from every nation d. The UNICEF Tap Project bringing clean drinking water to thousands of children in remote African locations

Communication & Mass Media