Casca Paints, a manufacturer of paints and emulsions, owns a user-friendly Website. The Website allows customers to upload pictures of their house and select the colors that best match their expectations
DonnelDesigns Inc., an interior decoration firm,enters into a partnership with Casca Paints. As a result, customers can now get a complete interior design solution for their homes. This is an example of a(n) _____.
a. golden handshake
b. elevator pitch
c. business acquisition
d. strategic alliance
ANSWER: d
Casca Paints and Donnel Designs Inc. have formed a strategic alliance. A strategic allianceis defined as a cooperative agreement between business firms. Strategic alliances or strategic partnerships can take the form of licensing or distribution agreements, joint ventures, research and development consortia, and partnerships.
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