According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related
A) strength of a viral hook
B) value of social capital
C) strength of dimensionality
D) value of human capital
B
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Which of the following marketing concepts is an important reason for analyzing differences?
A) new product development B) market segmentation C) channel of distribution strategy D) promotion mix E) product differentiation
According to the textbook, in organizations where employees are expected to generate creative products, processes, and strategies ______ affect organizational behavior.
A. creativity and innovation B. innovation and vision C. vision and prescient D. prescient and creativity
A test market has a profile similar to that of the control market, but it does not receive any special treatment
Indicate whether the statement is true or false
The Bharu Violin Corporation has the capacity to manufacture and sell 5,000 violins each year but is currently only manufacturing and selling 4,800. The following data relate to annual operations at 4,800 units: Per ViolinSelling price$600 Manufacturing costs: Variable$130 Fixed$270 Selling and administrative costs: Variable$20 Fixed$40?Woolgar Symphony Orchestra is interested in purchasing Bharu's excess capacity of 200 units but only if they can get the violins for $350 each. This special order would not affect regular sales or the total fixed costs.If the special order from Woolgar Symphony Orchestra is accepted, the financial advantage (disadvantage) Bharu for the year should be:
A. ($10,000) B. $40,000 C. ($22,000) D. ($28,000)