Organizing stimuli into pockets of knowledge called __________ is stage two of the perception

process.

a. illustrators
b. schemata
c. competence
d. information
e. memories


b

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. When speakers effectively cite credible sources they enjoy enhanced credibility. 2. A politician who acknowledges that his or her opponent also has some good ideas will ruin his or her own credibility. 3. Liking for a communicator will always lead to more effective persuasion. 4. Liking for a speaker has an indirect effect on perceptions of speaker credibility. 5. Being a disliked message sender never has any advantages.

Communication & Mass Media

What organizational strategy uses the reporting of ideas and situations, and can be especially effective for speeches about social issues?

A. topic B. spatial C. time-sequence D. narrative or storytelling

Communication & Mass Media

According to Satir, which of the following is a characteristic of a healthy family?

A) They keep feelings of anger to themselves. B) They treat people differently according to their age. C) They are careful not to violate one another?s personal space. D) They establish flexible rules that can be changed.

Communication & Mass Media

Society’s ___________ rules are rules about the appropriate display of emotions in public

Fill in the blank(s) with correct word.

Communication & Mass Media