Identify and explain the six criteria used to evaluate research. Briefly explain how to ensure that each of the criteria are met when researching.
What will be an ideal response?
The ideal answer should include:
- Qualifications: Does the author have the necessary credentials? When researching, perform an Internet search to check out the writer's expertise and credentials.
- Currency: When was the information published, and when were the sources that are cited in the article written? To ensure currency, check important figures in an almanac or a frequently updated source, like FedStats.
- Fairness: Does the author present the information fairly and objectively, or is there a bias favoring one position? To ensure fairness, go to the home page of the website on which the material is published and find out if it is sponsored by any organization. Also, review a range of research on the subject to see how multiple experts view the issue.
- Sufficiency: Is the information presented sufficient enough to establish the claim or conclusion? To ensure sufficiency, compare the information provided in the source to the conclusion you are trying to make.
- Accuracy: Is the information presented accurate? It is not always easy to determine if research is accurate, but it will become easier as you do more research. Compare the article in question to other research and check for consistency.
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What should every researcher keep in mind about the Internet?
A) The Internet has such a diverse array of quality information that it often can provide one-stop shopping for information. B) Bias is so apparent on the Internet that faulty sites are easily distinguished from credible sites. C) Sites that are newly erected are likely more credible than sites that have been around for a while. D) Internet sources can be very timely and very useful, but they should not constitute one's sole source of information.
Answer the following statement(s) true (T) or false (F)
1. Published ethical guidelines for PR focus on corporate, nonprofit, and social movement organizations. 2. If Bob’s decisions are guided by compassion, justice, and honesty, he is applying absolutism ethics. 3. The three types of normative ethics are teleological, deontological and virtue ethics. 4. The Member Code of Ethics developed by Public Relations Society of America is structured into two sections: professional values and ethical conduct. 5. A PR practitioner should refuse to be dishonest unless that honesty is damaging to the organization.
Forming particular speech sounds crisply and distinctly is called
A. articulation. B. verbalization. C. intonation. D. pronunciation. E. vocalized pausing.
Which of the following is among the major concerns of people in intercultural marriages?
A. living arrangements B. illness and suffering C. relational satisfaction and sexual intimacy D. gender roles and raising children