When airlines created frequent-flyer programs, they were among the first retailers to embrace
A. loyalty segmentation.
B. education segmentation.
C. lifestyle segmentation.
D. geographic segmentation.
E. convenience segmentation.
Answer: A
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________ is established when the measured items are conceptually consistent with a construct definition
A) Nomological validity B) Composite reliability C) Convergent validity D) Discriminant validity E) None of the above
In a representation election, a union demonstrates employee support by ________
A) submitting authorization cards signed by employees B) holding an organization-wide meeting C) getting a resolution passed with the support of a majority of the employees D) filing a petition signed by a majority of the employees
Which of the following is an issue that must be addressed in the internal controls for e-commerce?
A) burglar alarms B) tone at the top C) phishing expeditions D) need for outside auditors
QBE is an example of a procedural language.
Answer the following statement true (T) or false (F)