__________ are monthly per-subscriber fees that local broadcasters charge cable companies for the right to carry their programs.?
a. Cost per thousand
b. Retransmission fees
c. Syndication
d. Subsidies
ANSWER:
b
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The audience's perception of a speaker's competence, trustworthiness, and dynamism is termed
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A. library research B. personal observation C. Internet search D. interview
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A. the attitude change theory B. the magic bullet theory C. the limited effects theory D. the two-step flow theory