James Winans, a professor of communication, described public speaking as

A) communication from one to many.
B) linear communication.
C) enlarged conversation.
D) large group communication.
E) heightened conversation.


C

Communication & Mass Media

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Which research method is called the "heartthrob approach"?

A) galvanic skin checks B) heart monitors C) heatmapping D) viewer letters and phone calls

Communication & Mass Media

A leading question is a type of closed-ended question that typically provides only two alternatives and presupposes something that has not been proven or accepted

Indicate whether this statement is true or false.

Communication & Mass Media

As preparation for her informative speech on the importance of vaccination, Aliya asked her classmates if they had been vaccinated as a child and if they have any children. Aliya is conducting the _____________________ of her speech.

a. expectation management b. audience analysis c. attitudinal adjustment d. audience survey

Communication & Mass Media

List and define the components of the hierarchy of meaning in the correct order, and explain how they are related to each other.

What will be an ideal response?

Communication & Mass Media