A trained researcher was paid to visit a home with three preschoolers every day for two weeks to observe the children's bath time. This is an example of ________
A) a focus group
B) experimental research
C) a case study
D) descriptive research
E) ethnography
E
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Partial tax allocation is an example of:
a. finite uniformity. b. rigid uniformity. c. flexible uniformity. d. none of the above
Which of the following statements concerning trademarks is not true?
A. A trademark may be a word, slogan, symbol, design or particular sound. B. Unlike a patent, trademarks last indefinitely. C. The PTO is responsible for the federal registration of trademarks. D. It is possible to file for a trademark if you intend to use this mark in the future.
Organizational buying behavior is similar to consumer behavior in some ways and different in others. One commonality is that both
A. use the same five stages in the purchase decision process. B. rely on gatekeepers to control product information. C. use formal vendor rating when choosing among alternative brands. D. are affected by derived demand. E. have virtually unlimited options for suppliers.
Marketers improve their ability to establish prices appropriately when
a) there is non price competition. b) they know prices charged for competing brands. c) their products are of better quality than the competition's. d) the main objective is image building. e) using psychological pricing.