Consumers of ________ marketing products typically have very specialized needs and will pay higher prices to meet those needs.
Fill in the blank(s) with the appropriate word(s).
niche
Niche marketing involves targeting a large share of a small market segment.
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Which of the following is an example of a decisional role that managers play?
A. Figurehead B. Spokesperson C. Resource allocator D. Liaison E. Monitor
Which of the following is a recurring item?
a. Equity in earnings of nonconsolidated subsidiaries b. Error of a prior period c. Discontinued operations d. Extraordinary gain e. Cumulative effect of change in accounting principle
In a common-size income statement, net sales is represented by 100 percent
Indicate whether the statement is true or false
In the set of all past due accounts, let the event A mean the account is between 31 and 60 days past due and the event B mean the account is that of a new customer. The intersection of A and B is all
A. new customers. B. accounts fewer than 31 or more than 60 days past due. C. accounts from new customers and all accounts that are from 31 to 60 days past due. D. new customers whose accounts are between 31 and 60 days past due.