D'Costas, an authentic Mexican restaurant, has many restaurants all over the world. The taste and authenticity of the food served is the same irrespective of the restaurant one visits. Based on this information, D'Costas follows the strategy of _____
a. retail channel omnification
b. product adaptation
c. mass customization
d. global marketing standardization
D'Costas maintains the same taste and authenticity of food in all its restaurants. Therefore, it follows the strategy of global marketing standardization. Developing a single product for all markets and promoting it the same way all over the world is known as global marketing standardization.
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Robert stuffed all of his savings dollars into his mattress 15 years ago. He put $8,500 into his bedding because he did not trust any savings or investment accounts. Average inflation for the past 15 years was 3.25%. How much money does Robert need in his mattress today to have the same purchasing power that he had 15 years ago?
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