Why are customers often considered the most important sources of new product ideas?
A) Customers are close to the market and can pass along information about problems and new product possibilities.
B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.
C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase.
D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives.
E) Customers estimate the minimum and maximum sales to assess the range of risk.
B
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In examining customers during the IMC planning context analysis, the easiest group to study is:
A) current customers B) former customers C) potential new customers D) competitors' customers
A company that uses a just in time inventory system:
A. adopts a systematic, problem-solving attitude. B. assesses its value chain to create new value-added activities. C. has finished goods inventory on hand at all times in order to speed up shipments of customer orders. D. may find that having less inventory actually leads to increased customer satisfaction.
The Civil Rights Act of 1964 prohibits employer discrimination in employment on the basis of all of the following EXCEPT:
a. disability b. race c. sex d. religion e. national origin
Which one of the following statements about back-office research reports is FALSE?
A) They frequently include buy or sell recommendations. B) They include analyses of current and future prospects for the securities markets. C) They look at specific companies as well as industries. D) They are only available to high-profile clients who maintain large accounts with the brokerage firm.