Discuss three advantages of standardizing the marketing mix worldwide
What will be an ideal response?
Standardizing the marketing mix (1 ) helps the company achieve economies of scale in production and distribution; (2 ) lowers marketing costs; (3 ) increases power and scope; (4 ) fosters consistency in the brand image; (5 ) offers the company the ability to leverage good ideas quickly and efficiently; and (6 ) allows for uniformity in marketing practices. Students should identify any three of these.
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Negotiators sometimes begin to rely too heavily on arbitration as a means of settling their contract disputes, rather than working hard to come to their own agreement. This is known as the chilling effect.
Answer the following statement true (T) or false (F)
__________is the lowest hourly rate of pay generally permissible by federal law.
A. Rate range B. Wage compression C. Pay structure D. Compensation E. Minimum wage
Unlike in the United States, in Europe patents for surgery methods:
a. expire in 10 years b. cannot be obtained c. can be obtained only after a 5 year waiting period d. cost more than other types of patents e. are very common
Which of the following technologies is better equipped than relational databases to handle big data?
A) MySQL B) Hadoop C) ETL D) SQL Server