Ecstasy Inc. is a Canada-based food and beverage company. The company has decided to market and sell its products in all European countries under the same brand name. In this scenario, Ecstasy Inc. has decided to use the__________
Fill in the blanks with correct word.
ANSWER: one-brand-name strategy
Ecstasy Inc. has decided to use the one-brand-name strategy as it has decided to market its products in all European countries under the same brand name. This strategy is useful when a company markets mainly one product and the brand name does not have negative connotations in any local market.
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