Mass media call attention to what is salient. Agenda setting occurs because:
A. The public is not aware of what is going on around the world.
B. Technological innovation fractures the mass audience.
C. Mass media must be selective in reporting the news.
D. Mass media is a support system for one culture to dominate another.
C. Mass media must be selective in reporting the news.
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A PR team circulated several news releases, newsletters, and web postings at a product launch. They also organized numerous events across the country. Which step of the public relations cycle does this signify?
a) Communication b) Research c) Programming d) Analysis
Two technical guidelines for writing a lead paragraph for a news story are that a lead should be one sentence long and that
a. it must never contain a direct quotation b. it should be a maximum of 30 to 33 words long c. it should always contain a direct quotation
The purpose/thesis statement should come after the first part of the introduction
Indicate whether the statement is true or false
According to the text, it is good speaking practice to develop posture that is
relaxed and erect. Indicate whether the statement is true or false.