What is used to guide the detailed activities of the marketing plan ensuring the goals of the plan are accomplished?
A) Marketing strategy
B) Product differentiation
C) Marketing objectives
D) Distribution policy
E) Marketing mix
Answer: C
Explanation: C) Marketing objectives are the goals the marketing plan intends to accomplish and are the foundation that guides all of the detailed activities in the plan.
You might also like to view...
If the cost of going to the ATM in an economy is $1 and the nominal interest rate is 5 percent, someone who spends $10 each day and has the total cost of holding cash = (365/T) + T, has a ____ probability of having his cash lost or stolen. Assume that the individual visits the ATM once in every T days.
A. 5 percent B. 10 percent C. 15 percent D. 20 percent
Briefly compare a traditional manufacturing environment with a lean production and just-in-time (JIT) manufacturing environment
________ refers to absorbing new elements into an organization's leadership structure to avert threats to its stability or existence.
A. Coalition B. Contracting C. Smoothing D. Buffering E. Cooptation
______________________is defined as a planned system that uses behavioral science knowledge to increase an organization’s efficiency and effectiveness.
a. Process consultation b. Organizational development c. Organizational intervention d. Intergroup development