The AIDA approach ________ situations when you know the audience
A) is never used in
B) will be less powerful in
C) can be used only in those
D) can be more effective in
E) is not applicable in
Answer: D
Explanation: D) Although AIDA is usually associated with sales messages to a general audience, you can use the AIDA approach even more effectively when you know the audience.
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In a random sample of 400 residents of Chattanooga, 320 residents indicated that they voted for the Democratic candidate in the last presidential election. Develop a 95% confidence interval estimate for the proportion of all Chattanooga residents who voted for the Democratic candidate.
What will be an ideal response?
Lakeview Industries had sales of $40 million and net income of $2 million in 2012. Lakeview paid a dividend of $1.5 million
Assuming that their beginning balance for retained earnings was $4 million, calculate their ending balance for retained earnings. A) $4.5 million B) $2.5 million C) $3 million D) $4 million
Henry has classified the following items as variable costs. Which item has he NOT classified correctly?
A. property taxes B. wages C. outgoing freight D. packaging material expense E. expenses for parts
Specialty CakesImagine you're planning an after-symphony fund-raising party, and you need a life-size grand piano cake. Or, you are a developer proposing a new shopping center to a group of investors, and you want to serve a cake shaped like an architectural rendition of the center. Is this impossible? No, you just need to contact Cecilia Villaveces Cakes. She actually built a life-size grand piano for a gala in Macon, Georgia. You can expect to pay anywhere from $75 to $10,000 for one of Cecilia's artistic creations, depending on complexity of design and size. She uses only the best ingredients, and no two cakes are ever quite alike.Refer to Specialty Cakes. Although many factors determine the prices charged by Cecilia Villaveces Cakes, the two primary determinants are:
A. costs of manufacturing and distribution costs B. stage of the product life cycle and costs to the consumers C. the demand for the good and cost to the seller D. demand by the consumer and perceived quality E. distribution and promotion strategies used by the cake maker