The business processes, such as sales and advertising, which are visible to customers best defines
A) order fulfillment.
B) front-office operations.
C) back-office operations.
D) logistics.
B
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Which of the following statements is true of the external environment with regard to developing a marketing mix?
A. It is a standard variable that does not change. B. It does not give an accurate estimation of the target market. C. It is manually controlled to generate a marketing mix. D. It continually molds and reshapes the target market.
The size and growth potential for a segment includes which of the following considerations?
A) the viability of the segment B) brand objectives C) the level of competition within the segment D) the strategies used by competitors E) company resources
Resources in a project are
a. human resources only b. work, material, or cost resources c. always assigned in a resource-limited manner d. unlimited in quantity
The process by which the government can acquire private property for public use is known as ________.
A. a remainder B. constructive eviction C. adverse possession D. eminent domain