The Apple iPod changed the way people listen to music but it also created an entirely new industry devoted to accessories such as cases, ear buds, docking stations, and speakers. The Apple iPod is considered a
A. pioneer product.
B. early adopted product.
C. diffused product.
D. introductory product.
E. mature product.
Answer: A
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U.S. advertisements contain more ________ information, and are more likely to include comparative appeals than Arabic ads
A) people B) process C) price D) sex E) context
A schedule that is used to ensure accuracy in computing product costs is (are)
A) the schedule of the cost of goods manufactured. B) the schedule of the cost of goods sold. C) the schedules of the cost of goods manufactured and cost of goods sold. D) the schedule of raw materials used. E) none of the schedules listed here.
The advent of social media as a communication tool for marketers has made companies
A. abandon other sources of customer communication. B. proactive in their communication approach. C. hesitant about communicating on that platform. D. reactive in their communications approach. E. less willing to communicate with their customers.
Everyone knows the brand name Kleenex. Kleenex is what many consumers think of when they think of tissues. This widely recognized brand name is a source of:
A. a product differentiation competitive advantage B. a cost advantage C. market augmentation D. a niche competitive advantage E. none of these things