The top U.S. multinational corporation in terms of both revenues and assets is
a. McDonald's
b. Citicorp
c. Microsoft
d. Ford
e. Exxon
E
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In a monetary system, credit cards are ________.
A. not money B. a medium of exchange C. a store of value D. a unit of account
The above table gives the demand schedule for a monopoly. The demand is inelastic over the entire price range between
A) $6 and $1. B) $5 and $1. C) $3 and $1. D) $6 and $4. E) $4 and $3.
A firm could differentiate its product by all of the following means except one. Which is the exception?
a. making the product available at a number of different locations b. increasing the number of services that accompany the product c. making the product physically different from other products d. using packaging or advertising to create a special subjective image of the product in the consumer's mind e. emphasizing that the product provides the same benefits to consumers as the others on the market, even when it is really physically different
Which retail operation would have the highest costs per book sold?
A. A small independent bookstore B. A large retail bookstore chain C. An Internet seller of books D. The Internet seller and retailer