Describe the differences between brand extensions and flanker brands
What will be an ideal response?
Brand extensions use an established brand name on goods or services not related to a core brand. Flanker brands are brands used by a company in a category in which the company currently has an offering.
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Epsilon Co. can produce a unit of product for the following costs: Direct material$8 Direct labor 24 Overhead 40 Total product costs per unit$72 An outside supplier offers to provide Epsilon with all the units it needs at $60 per unit. If Epsilon buys from the supplier, the company will still incur 40% of its overhead. Epsilon should choose to:
A. Make since the relevant cost to make it is $48. B. Buy since the relevant cost to make it is $56. C. Buy since the relevant cost to make it is $48. D. Buy since the relevant cost to make it is $72. E. Make since the relevant cost to make it is $56.
Which is correct?
a. She not only bought Coldplay's CD but also U2's. b. She bought not only Coldplay's CD but also U2's.
In the context of employee benefits, the term "discrimination" refers to benefit comparisons between
A) male and female employees. B) current employees and retirees. C) highly compensated employees and non-highly compensated employees. D) members of an under-represented group (by religious preference, race, or national origin) and the majority of employees.
ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the
A. peripheral zone. B. demarcated zone. C. special category zone. D. local zone. E. retail trading zone.