Why is it dangerous for marketers to set unrealistically high consumer expectations?
What will be an ideal response?
Setting unrealistically high consumer expectations may lead to higher initial sales, but will eventually result in dissatisfaction if the product or service fails to achieve the high performance expectations.
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A company-sponsored blog can provide the following benefits, except:
A) it can ease a shopper's fear about purchasing from a particular company B) the comments on the blog give individuals an idea of how the company treats its customers C) since it is controlled by the company, the company is able to censor negative comments D) the blog can provide a means for the company to release information
What should be done in a résumé to increase your chances of securing an interview?
A) The résumé should include industry jargon. B) The résumé should show how your capabilities meet the demands and expectations of the position and organization. C) The résumé should include several pages of data that supports claims made on the actual résumé. D) The résumé should include links to social media sites that confirm your skills and abilities. E) The résumé should include only information that relates to the specific position being applied for.
Which of the following groups uses accounting information primarily to help protect the public?
A) Management B) Regulatory agencies C) Taxing authorities D) Economic planners
________ corporate social responsibility is the highest level of CSR and is called “good corporate citizenship.”
A. Legal B. Ethical C. Benevolent D. Social