During the first stage of the strategic process, practitioners should be looking at:

a. Target audiences
b. Gathering background information
c. The PR problem or opportunity
d. All of the above


d

Communication & Mass Media

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Though Samuel agreed to the budget approved for a campaign, he ended up spending almost twice that amount. Which PR skill did Samuel lack?

a) Planning expertise b) Research ability c) Problem-solving ability d) Social media expertise

Communication & Mass Media

Our self-concept is

a. how others see us. b. how we imagine ourselves to be. c. what we perceive ourselves to be. d. what we perceive others to be.

Communication & Mass Media

A paid interviewee has no incentive to sensationalize information

a. True b. False

Communication & Mass Media

A company’s newsletter is an effective tool for accomplishing which of the following?

a. bridging corporate barriers b. identifying media trends c. publishing press releases d. reinforcing the firm’s values

Communication & Mass Media