______ requires that you “build in” quality; you cannot “inspect it in.”
a. Quality control
b. Quality assurance
c. Statistical quality control
d. Total quality management
b. Quality assurance
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Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform the consumers that its products offer the same features and quality as the competitor's. This is an example of a(n) ________ attack
A) guerilla B) frontal C) encirclement D) bypass E) flank
Customer attributes allow customers to be _____________________
a. identified b. defined c. influenced d. categorized
The Northern California Community sought to utilize OD interventions to solve their ______ .
a. limited growth b. housing problem c. communication issues d. lack of diversity
On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize A) praise for the reader
B) indirect benefits to the reader. C) the indirect strategy. D) the direct strategy.