NutriPro has many business divisions. One of its business divisions has a large customer base for its breakfast cereal in Oriel. NutriPro's other business division sells cookies in Lanslot. NutriPro has now introduced its cookies in Oriel
To ensure good sales, the company is also offering discounts. Which of the following strategies is illustrated in this scenario?
a. Restraint of trade
b. Self-dealing
c. Market penetration
d. Divestment
ANSWER: c
NutriPro has implemented a market penetration strategy. A firm using the market penetration alternative would try to increase its market share among existing customers.
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