What is CRM? How has it evolved?
What will be an ideal response?
CRM is Customer Relationship Management and it is an approach that offers to provide a better customer experience and do it more efficiently. As such, it combines corporate strategy, business methodology, and technology to meet a wide set of goals for companies. It is not a new idea, but as a technology, grew out of simple sales force automation applications and databases where salespeople wanted to store all their customer contact information. Gradually other applications were added in such as marketing automation and call center support. Then business analytics were added in to support all of the various functional areas of CRM.
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Specialization is an advantage of
a. large-scale production. b. monopolies. c. smaller production runs. d. high wages for foreign workers.
Comprehensive income is the increase in net assets resulting from all transactions occurring during an accounting period except stockholders' investments and dividends
a. True b. False Indicate whether the statement is true or false
If leadership has a low tolerance for ambiguity, the approval process is likely to be:
a. More rigorous b. More straightforward c. Quicker d. Lengthy
What tool for monitoring a social brand allows a firm to set up alerts about your company, good, service or brand so that you're e-mailed whenever they appear online?
A. Klout B. Google Alerts C. Twitter Search D. Talkwalker E. Social Mention