When an audience member makes a commitment verbally or mentally to change his or her behavior because of a message, the end result is called
a) attitude change.
b) dissemination of information.
c) acceptance of message.
d) content exposure.
a
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According to the text, George Gerbner’s study of Hollywood movie roles that was
commissioned by the Screen Actors Guild discovered that roles for females decline dramatically once a woman reaches the age of:
a. 25 b. 35 c. 50 d. 60 e. 70
What kind of persuasive speech would you present in support of a disputed tax cut?
a. a speech addressing disputed facts b. a problem–solution speech c. a speech advocating action or policy d. a speech of exhortation
Niki is meeting with her boss to discuss her job performance during the previous year. This type of meeting is referred to as a(n)
A. exit interview B. job interview C. year-in-review interview D. appraisal interview
Calling on people at random is a technique that the text recommends for long presentations.
Answer the following statement true (T) or false (F)