The implementation of marketing practices directed outside the business to create value and to form productive customer relationships is called ________
A) internal marketing
B) external marketing
C) relationship marketing
D) social marketing
E) business marketing
B
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Which of the following is an example of community property?
A. Property exchanged for separate property B. Property acquired by a spouse during the marriage as a gift or by inheritance C. Property a spouse owned before the marriage D. Property acquired during the marriage through a spouse's industry or efforts
Rewarding ______ cannot be allowed if managers want the incentive program to continue to work in the future.
A. performers B. success C. productivity D. nonperformers
Explain three ways that a CRM system can be used for marketing research.
What will be an ideal response?
A test involving driving a forklift moving pallets from one place to another would be an example of a:
A. Work sample test B. Cognitive ability test C. Personality test D. Spatial aptitude test E. Mechanical design test