Leader ____________ occurs when someone naturally becomes the leader of a leaderless group.
a. Authority
b. Effectiveness
c. Emergence
d. Popularity
c. Emergence
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Indicate whether the statement is true or false
Whenever Hermione walks past the local bakery at a time when they are baking spice cakes, she thinks about her childhood and the good times she had with her grandmother who also baked spice cakes. Which type of nonverbal message is the bakery “sending” to Hermione?
A. olfactic B. paralanguage C. haptics D. chronemics
In MPR, marketers refer to the media and groups who influence others as
A) positioners B) advertisers C) publicists D) connectors E) ultimate audiences
Sites such as Flickr and YouTube are best suited for ________
A) improving conversion rates B) engaging with customers C) driving website traffic D) obtaining consumer feedback