How are internal customers different from external customers? Why are internal customers important for a business?
What will be an ideal response?
External customers are people outside the business who purchase its goods or services.
External customers include individual consumers and businesses.
An internal customer is a co-worker or supervisor— someone within the organization who
depends on products, supplies, or services from a different department.
Today, much emphasis is placed on maintaining good relationships with internal customers.
Internal customers must work as a team and communicate with a courteous, positive attitude.
Good communication skills and a positive attitude allow the internal team to produce the best
product and service possible.
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In the income statement of a manufacturing company, what replaces purchases in the cost of goods section of a retail company?
A) Finished goods B) Cost of merchandise available C) Cost of goods manufactured D) Work in process completed
The ________ says that agents' contracts to sell property covered by the Statute of Frauds must be in writing to be enforceable
A) merger clause B) common law of contracts C) doctrine of equity D) equal dignity rule
SweetSpot Inc., a beverage producer, uses the promotional messages generated by its internal team and communicates through its website and Facebook page. What is the advantage SweetSpot derives by this approach?
A. potentially large audience B. more precise targeting C. manage and maintain without resources D. versatility in message content and format E. most-trusted information source
Coca-ColaIt is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.Refer to Coca-Cola. According to Maslow's hierarchy of needs model, which need was Ed trying to satisfy when he purchased the Coke?
A. self-actualization B. esteem C. safety D. social E. physiological