Sociologist Paul Lazarsfeld conducted voter behavior studies in the 1940s and found that
A) his research supported the powerful effects theory.
B) the bullet theory was essentially true for political issues and candidates.
C) Individuals were influenced more by the mass media than by their friends.
D) voters were more influenced by other people than by the mass media.
Answer: D
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The ______ may be the most significant political creation of modern times.
Fill in the blank(s) with the appropriate word(s).
Eric thinks that it is important to buy American made products, but when he goes shopping he buys t-shirts manufactured in Taiwan because they are much less expensive. These two cognitive elements are:
a. consonant b. dissonant c. irrelevant d. opposites
Acquiring responsible knowledge of your subject requires that a speaker works from
up-to-date information. Indicate whether the statement is true or false
Which summarizes the role of public relations in society?
a. to consider the role of paid publicity and advertising among organizations b. to build beneficial relationship between organizations and the community c. to ensure organizations are operating profitably and ethically d. to minimize the impact of negative publicity generated by members of organizations