Answer the following statement(s) true (T) or false (F)

1. In most cases, you will not establish a brand, but rather work to enhance it through the development of a campaign.
2. A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.
3. The important thing is to have a clear vision for the role of each marketing piece you create.
4. A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.
5. A stock postcard or simple one-sheet mailer can have a powerful impact if done right.


1.true
2.false
3.true
4.false
5.true

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

A passenger on North Airways was forcibly removed from an airplane by police officers. Soon afterwards, videos of the incident appeared on Facebook and YouTube, images appeared on Instagram, and hashtags showed up on Twitter. Given this information, the North Airways incident possesses which digital factor?

a. variety b. volume c. velocity d. veracity

Communication & Mass Media

All of the following is true about beta blockers EXCEPT:

a. have dependence-producing characteristics b. may cause bronchiospasms, hypotension c. negatively affects high-intensity tasks d. used for treatment of high-blood pressure

Communication & Mass Media

What major elements must the interviewer be sure are present in the closing summary?

A. stages B. information C. agreement D. All of the answers are correct.

Communication & Mass Media