With regard to social media, the interaction between producer and consumer becomes less about entertaining and more about listening, influencing, and engaging.
Answer the following statement true (T) or false (F)
True
With social media, the audience is often in control of the message, the medium, the response, or all three. This distribution of control is often difficult for companies to adjust to, but the focus of social marketing is unavoidably on the audience, and the brand must adapt to succeed. The interaction between producer and consumer becomes less about entertaining and more about listening, influencing, and engaging. See 18-1b: Social Media and Integrated Marketing Communications.
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The product Spanx is an example of an ordinary innovation.
Answer the following statement true (T) or false (F)
Under Article 2 of the UCC, when a contract involves a mixed sale such as a sale of goods and a sale of services, which of the following statements is correct?
a. The courts ordinarily will apply Article 2 to any contract that involves goods. b. The courts ordinarily will apply Article 2 when the sale of goods is the primary purpose of the transaction c. The courts ordinarily will not apply Article 2 to any contract that involves the sale of services. d. Whether article 2 applies depends upon the dollar amount of the contract.
Customer service reps are customer advocates, but they need company support.
Answer the following statement true (T) or false (F)
A _____ is a hypothetical variable made up of a set of component responses or behaviors that are thought to be related.
A. construct B. scale point C. non-bipolar descriptor D. statistical parameter E. relationship