Professor Albert advises his students to purchase the book Microbiology by Pelczar, to acquaint themselves with the fundamentals of microbiology. What role does he play in the buying decision of his students?

What will be an ideal response?


Professor Albert plays the role of an influencer in the buying decision of his students. An influencer is a person who explicitly or implicitly has some influence on the final buying decision of others.

Business

You might also like to view...

The primary disadvantage of sampling is:

A) inability to target the sample effectively B) diminished effectiveness C) lack of visibility D) cost of producing and distributing the sample

Business

While every step in a marketing research project is important, research design formulation is the most important step

Indicate whether the statement is true or false

Business

The CASE statement begins with the keyword CASE followed by a selector that is typically a variable name.

Answer the following statement true (T) or false (F)

Business

If you have a life estate in a piece of property, you are considered a "tenant for life."

a. True b. False Indicate whether the statement is true or false

Business