Explain the strengths of mobile marketing from the marketer's point of view
What will be an ideal response?
Companies can use mobile marketing to stimulate immediate buying, make shopping easier, enrich the brand experience, or all of these. It lets marketers provide consumers with information, incentives, and choices at the moment they are expressing an interest or when they are in a position to make a buying choice. The rich-media ads can create substantial engagement and impact. They can enrich the brand experience by providing information or even entertainment. They can target "anytime, anywhere, and everywhere."
You might also like to view...
Book value is a measure of the market value of the stock
a. True b. False Indicate whether the statement is true or false
Which of the following symbols are brackets?
a. {} b. ( ) c. [ ] d. < >
The document that outlines the duties and responsibilities of a job is the
A. Job analysis questionnaire. B. Job specification. C. Job description. D. Job evaluation form.
Interorganization networks are led by what is referred to as “network choreographers”; which of their identified roles requires them to hold the vision and be comfortable with the ambiguity inherent in creating and growing something new?
a. entrepreneurs b. passionate advocates c. coaches and mentors d. indefatigable communicators