The diffusion cycle:
a. helps explain a public's response to persuasive information in a situation that requires behavioral change..
b. replaced the two-step flow theory as the dominant communication theory
c. describes what happens when messages from one culture are "exported" to other countries and cultures without sufficient research.
d. involves researching the biggest questions first, then diffusing down to the smaller, more specific questions.
A
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The type of group that comes together to learn or experience new things is called a
________. Fill in the blanks with correct word
Arbitron is a company that is primarily known for measuring television audiences
Indicate whether this statement is true or false.
A botnet is:
a. a advertising-supported software that results in pop-up screens b. a network of infected computers that is remotely controlled by hackers c. a program that installs itself on a computer to steal information d. none of the above
Nora presented a speech about Switchgrass as a clean-burning, renewable fuel source,
hoping to arouse her listener's interest and curiosity so they would pursue the topic further. Her speech functioned to _____ . A) share ideas B) raise awareness C) articulate alternatives D) dispel misinformation