How can a company use communication strategies to fight counterfeiting?
What will be an ideal response?
A company can create branded messages emphasizing the risk of fake parts and products. A company that advertises the importance of purchasing the real product can emphasize safety, durability, and other brand attributes.
You might also like to view...
Developing new corporate goals that involve acquiring new businesses is part of the planning function.
Answer the following statement true (T) or false (F)
Partial income statements of Company A and Company B are provided below
Company A Revenue $80,000 Expenses: Utilities Expense $5,000 Salaries Expense 15,000 Rent Expense 3,2000 Total Expenses 23,700 Operating Income $56,300 Company B Revenue $50,000 Cost of Goods Sold: Beginning Merchandise Inventory $4,000 Purchases and Freight In 23,000 Ending Merchandise Inventory (5,500 ) Cost of Goods Sold 21,500 Gross Profit $28,500 Which of the following statements is true? A) Company A is a merchandising company. B) Company B is a manufacturing company. C) Company A is a manufacturing company. D) Company A is a service company.
The principle of comity refers to:
a. the possibility for a foreign government to invoke sovereign immunity. b. the parties to a treaty being bound by it. c. the willingness of courts to respect foreign rules and decisions. d. the ICJ's jurisdiction over international disputes.
A firm that is presently using the Economic Order Quantity model and is planning to switch to the Economic Production Lot-Size model can expect
a. the Q to increase b. the maximum inventory level to increase. c. the order cycle to decrease. d. annual holding cost to be less than annual setup cost.