Although it might seem that the market leader has the most going for it, challengers often have what some strategists call a ________. The challenger observes what has made the leader successful and improves upon it

A) "marketing myopia"
B) "second mover advantage"
C) "absolute advantage"
D) "blue ocean strategy"
E) "red ocean strategy"


B

Business

You might also like to view...

Which of the following statements is false?

a. The break-even point will increase if fixed cost increase. b. C-V-P analysis cannot be used to determine the activity level needed to achieve a certain amount of profits. c. C-V-P analysis can be used to determine the level of activity needed to achieve a specific before tax profit. d. Managers often want to include taxes in their analysis in order to determine an after tax level of income.

Business

Which of the following cash flow patterns would produce multiple internal rates of return (IRRs) for a project?

A. A project requires cash payments for the first three years of its life, followed by cash inflows for the remainder of its life. B. A project requires a large cash payment today, but it generates cash inflows every year after it is purchased. C. A project requires cash payments for its entire life. D. A project requires a large cash payment today, it generates cash inflows for the next four years, a large cash payment must be paid in Year 5, and then cash inflows are generated for the remainder of the project's life. E. A project with a five-year life requires no cash outlay today, it generates cash inflows for the next three years, and then requires cash payments for the last two years.

Business

By contract, Quality Metals Corporation forbids Resource Refining, Inc., a wholesale buyer of Quality's products, from purchasing the products of Quality's competitors. This exclusive-dealing contract is allowed

A. under any circumstances. B. unless its effect is to cause a competitor a loss of any business. C. unless its effect is to substantially lessen competition. D. unless there is no effect on a competitor.

Business

CompTIA has a test that covers security concepts, tools, and procedures. The test is called ________

A) Security+ B) CTP+ C) Cert+ D) CompTIA+

Business