By incorporating a starting fact or rhetorical question into the introduction, a speaker is trying to _____.

A. get the audience's attention
B. preview the main ideas
C. establish credibility
D. state the central idea


Answer: A

Communication & Mass Media

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The Hutchins Commission's call for increased social responsibility in reporting the news was partly fueled by its concerns about

A) the extremely high level of profits that were turning newspaper owners into Republicans. B) the increase in one-newspaper towns where there was no news-reporting competition. C) the increasing arrogance of rich newspaper publishers and their lavish lifestyles. D) printed media not having to follow the government's Fairness Doctrine for the broadcast media.

Communication & Mass Media

The actual malice rule, which prevents public figures from winning libel cases unless they can prove that a falsehood was published either knowingly or recklessly, was extended to some invasion of privacy lawsuits in the case of:

a) Time, Inc. v. Hill; b) Cantrell v. Forest City Publishing; c) Melvin v. Reid; d) Olmstead v. U.S.; e) Conklin v. Sloss.

Communication & Mass Media

The often-cited example of the different possible translations into English of the Japanese word mokusatsu, which led to a major misunderstanding between the Japanese and the Allies during World War II, is an example of what translation problem?

A. conceptual equivalence B. experiential equivalence C. idiomatic equivalence D. vocabulary equivalence

Communication & Mass Media

Vertical integration creates the potential for interference with negative news coverage affecting media owners.?

a. True b. False

Communication & Mass Media