List actions and attitudes that result in excellent customer service.
What will be an ideal response?
Excellent customer service results from speed of filling and delivering orders; willingness to meet emergency needs; merchandise delivered in good condition; service charges, whether free or priced separately; availability of installation and repair services and parts; and readiness to take back defective goods and resupply quickly.
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The retailer allocates the budget to areas that will yield the greatest return. This approach for allocating a budget is referred to as the
A. contribution principle. B. high-margin principle. C. high-assay principle. D. break-even principle. E. attraction principle.
________ carry a narrow assortment of product lines with deep assortments within those lines
A) Supermarkets B) Specialty stores C) Convenience stores D) Discount stores E) Off-price stores
Of all the "crisis don'ts" mentioned in Chapter 17, the most critical to proper public relations is "Don't answer every question."
Whether the statement is true or false A. True B. False
A pilot test ______.
a. is a small-scale study conducted to assess the feasibility of a product or service b. is a study restricted to the field of aviation c. is a the launch of a single, “solo” product d. is a prototype of a product