Discuss the advantages and disadvantages of using different types of Internet advertising

Question

What will be an ideal response?

Answer 1

Internet advertising such as banners, pop-ups, buttons, and search engine and directory listings allow marketers to finely target their customers and to track in real time how people respond to specific messages. Internet advertising also has the advantage of being interactive, leading to a closer relationship between customer and product. Despite all of its advantages, Internet advertising is limited in its audience. Also, Internet users are paying less attention to banners, evidenced by declining click-through rates. One disadvantage of pop-up ads is that most Internet users consider them a nuisance and use pop-up blocking software to avoid them.