What are some ways to respond to overdemand?
What will be an ideal response?
When a company cannot supply all its customers, it can raise its prices, ration supplies, or both. It can increase price in the following ways, each of which has a different impact on buyers.
• Delayed quotation pricing. The company does not set a final price until the product is finished or delivered. This pricing is prevalent in industries with long production lead times, such as industrial construction and heavy equipment.
• Escalator clauses. The company requires the customer to pay today's price plus all or part of any inflation increase that takes place before delivery. Escalator clauses base price increases on some specified price index. They are found in contracts for major industrial projects, such as aircraft construction and bridge building.
• Unbundling. The company maintains its price but removes or prices separately one or more elements that were formerly part of the offer, such as delivery or installation. Car companies sometimes add higher-end audio entertainment systems or GPS navigation systems to their vehicles as separately priced extras.
• Reduction of discounts. The company instructs its sales force not to offer its normal cash and quantity discounts.
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What are the two components of kinesics?
a. chronemics and gestures b. postures and gestures c. intimate and personal zones d. pitch and posture
The corporate form of organization is important to the U.S. economy because
A) there are more corporations than sole proprietorships. B) there are more corporations than partnerships. C) there are more sales of goods and services by corporations than any other business forms. D) corporations provide more donations to the economy than other business forms due to the many tax incentives geared toward corporations.
________ is a test statistic that measures the association between two ordinal-level variables. It makes an adjustment for ties and is most appropriate when the table of variable is square
A) Tau b B) Symmetric lambda C) Tau c D) Gamma
When evaluating channel performance, all of the following may serve as performance indicators, except:
a. resellers loyalty b. customer satisfaction with reseller c. exclusive dealing arrangements d. reseller's contribution to growth e. quantitative indicators