Which theory of leadership explains how leaders can become more effective once they have carefully analyzed themselves, their groups, and the circumstances in which they must lead?

a) Trait theory
b) Style theory
c) Situational theory
d) Functional theory
e) Transformational theory


ANS: c

Communication & Mass Media

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Mainstream audiences in the United States overwhelmingly favor which style of presentation?

A. home B. middle C. plain D. grand

Communication & Mass Media

In a brief essay, why are cable networks like Fox News or ESPN more profitable than the broadcast networks?

What will be an ideal response?

Communication & Mass Media

Because social texts are naturally occurring processes, you need not worry about biases in the sources of your data

Indicate whether the statement is true or false.

Communication & Mass Media

When you distribute a news release via email, what should you enter in the subject line?

a. the release’s headline b. the name of your client or organization c. a catchy title d. A summary of the first paragraph

Communication & Mass Media