Dimensions that should be considered when segmenting consumer markets are: geographic location and other demographic characteristics; behavioral needs; urgency to get needs satisfied; and willingness to compare and shop.
Answer the following statement true (T) or false (F)
True
Potential target market dimensions include (1) behavioral needs and attitudes, and how present and potential goods and services fit into customers' consumption patterns; (2) urgency to get needs and desires satisfied and willingness to seek information, compare, and shop; and (3) geographic location and other demographic characteristics.
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Eleanor, who is pregnant, works for an organization with more than 100 employees. She lives 20 miles away from work. By federal law, she is entitled to ________ of unpaid leave after her child is born.
A. 12 days B. 30 weeks C. 11 months D. 12 weeks E. 56 days
Rounding all the way is:
A. usually not as accurate as rounding to a specific place value. B. always gives a new value that is higher than the original number. C. always gives a new value that is lower than the original number. D. not possible with some numbers.
Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines
A) type B) length C) class D) mix E) width
A company uses a process costing system. Its Welding Department completed and transferred out 100,000 units during the current period. The ending inventory in the Welding Department consists of 30,000 units (75% complete with respect to direct materials and 40% complete with respect to conversion costs). Determine the equivalent units of production for the Welding Department for direct materials and conversion costs assuming the weighted average method.
A. 122,500 materials; 112,000 conversion. B. 112,500 materials; 130,000 conversion. C. 130,000 materials; 112,000 conversion. D. 130,000 materials; 130,000 conversion. E. 107,500 materials; 118,000 conversion.