How does Nobel laureate Milton Friedman's view of the firm's social obligations tie in with shareholder capitalism?
What will be an ideal response?
Nobel laureate Milton Friedman stated his view of the firm's social obligations: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud." This notion is often captured by the term shareholder capitalism. According to this perspective, shareholders-the providers of the necessary risk capital and the legal owners of public companies-have the most legitimate claim on profits.
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Product-based promotions carry the most risk to the company
Indicate whether the statement is true or false
Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals
Indicate whether the statement is true or false
A retail salesperson at a department store cosmetics counter gets five dollars every time he sells a bottle of a certain brand of cologne. Explain the type of trade promotion that is being used in this instance
What will be an ideal response?
Performance reports normally include all of the following except
a. standard costs. b. normal capacity. c. total plantwide overhead costs. d. budgeted costs.