________ produce fundamental changes that can transform a company or even revolutionize an industry, while ________ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.
A. Incremental innovations; radical innovations
B. New technologies; new paradigms
C. Technological breakthroughs; product-market breakthroughs
D. Radical innovations; incremental innovations
Answer: D
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Tricia, working at a research facility in North Carolina, needs to communicate with Romain, who is in Grenoble, France, about a project they are working on. Romain has perfect command of English, but they are still facing a(n) ______ barrier to communication.
A. semantic B. personal C. encoding D. medium E. physical
When using the test data method, the presence of multiple error messages indicates a flaw in the preparation of test transactions
Indicate whether the statement is true or false
Which of the following are two major forms of direct-response television marketing?
A) dynamic imaging and direct-response TV B) home shopping channels and infomercials C) home-selling and direct selling D) call-in response and Web-site response E) home shopping channels and life cycle marketing
During the current economic downturn, public relations people still are among "the first to go"
Indicate whether the statement is true or false