________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
A) Mass marketing
B) Trigger-based marketing
C) Differentiated marketing
D) Concentrated marketing
E) Micromarketing
E
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Questions that ask about an interviewee’s race, religion, or disability are considered ______ questions.
a. loaded b. hypothetical c. illegal d. closed
If $3,000,000 of 10% bonds are issued at 95, the amount of cash received from the sale is
A) $3,300,000 B) $3,000,000 C) $3,150,000 D) $2,850,000
Who are the “promotores”?
a. Champions who promote fair trade b. Bata’s sales force c. Bata’s HR recruiters d. Women entrepreneurs who market the Bata International catalog at homes and offices
__________ is the process of keeping track of and maintaining relationships with former employees to see if they would be willing to return to the firm.
A. Nepotism B. Re-recruiting C. Realistic job preview D. Recruiting outsourcing