By providing a tangible response, direct marketing enables marketers to determine the cost per response.
Answer the following statement true (T) or false (F)
True
By providing a tangible response, direct marketing offers accountability. Marketers can count the responses and determine the cost per response. They can also judge the effectiveness of the medium they're using and test different creative executions.
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An advantage of the partnership form of business organization is
a. unlimited liability b. mutual agency c. ease of formation d. limited life
Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:
A) rational appeals. B) emotional appeals. C) SRC appeals. D) melodramatic appeals. E) localized appeal.
On January 1 . 2014, Kimba Co paid $500,000 for 20,000 shares of Flathead Co's common stock and classified these shares as trading securities. Kimba does not have the ability to exercise significant influence over Flathead. Flathead declared and paid a dividend of $.50 a share to its stockholders during 2014 . Flathead reported net income of $260,000 for the year ended December 31 . 2014 . The
fair value of Flathead Co's stock at December 31 . 2014, is $27 per share. What is the net asset amount (which includes both investments and any related market adjustments) attributable to the investment in Flathead that will be included on Kimba's balance sheet at December 31 . 2014? a. $530,000 b. $540,000 c. $569,000 d. $579,000
Which of the following is not included in the decision-making process?
A. Solution test B. Solution benchmarking C. Solution generation D. Data collection