How does the concept of disclosure apply to media relations?
a. A business can sequence the release of news.
b. Online media outlets have faster access to information.
c. Everyone must get the same information simultaneously.
d. A business can choose which media outlet to give information.
c. Everyone must get the same information simultaneously.
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Contrast and compare the role of writer versus copy editor, giving examples of each role’s responsibility relative to accuracy and efficiency.
What will be an ideal response?
Speeches about procedures would be used when you are talking about _____.
A. anything you can see or touch B. how something works C. a major event D. principles, concepts, or theories
The type of listening where one focuses on the sounds of the ocean or the power and beauty of words is called _________________
Fill in the blank(s) with correct word
A snack foods manufacturing company is releasing a new line of potato chips aimed at children under 10 years of age
The advertising agency is told to develop advertisements that show children who eat the potato chips being transported to a magical wonderland where everything is made of potato chips. What dramatic format is the company asking the ad agency to employ, and why? a) Fantasy; as it involves creating an unreal and abnormal world to make a point about the potato chips emonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips b) Demonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips c) Slice of life; as the ad depicts the kind of life one would experience for a short time once they eat the potato chips d) Problem resolution; as the ad specifies the problem of all potato chips tasting the same and the resolution of an out-of-the-world experience with this new brand of potato chips