According to your text, the segmentation base that is often the most difficult to use is
A. geographic segmentation.
B. demographic segmentation.
C. behavioral segmentation.
D. psychographic segmentation.
E. lifestyle segmentation.
Answer: C
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Landor Appliance Corporation makes and sells electric fans. Each fan regularly sells for $42. The following cost data per fan is based on a full capacity of 150,000 fans produced each period. Direct materials$8Direct labor$9Manufacturing overhead (70% variable and 30% unavoidable fixed)$10A special order has been received by Landor for a sale of 25,000 fans to an overseas customer. The only selling costs that would be incurred on this order would be $4 per fan for shipping. Landor is now selling 120,000 fans through regular channels each period. Assume that direct labor is an avoidable cost in this decision. What should Landor use as a minimum selling price per fan in negotiating a price for this special order?
A. $31 per fan B. $28 per fan C. $27 per fan D. $24 per fan
Which of the following is often referred to as the "4Ps" of marketing?
A) product mix B) mission statement C) pricing mix D) marketing mix
In the context of income distribution, the middle class in the United States has grown in size over the past several decades
Indicate whether the statement is true or false
Knowing who to share information with (and not share it with) is an essential leadership skill known as ______.
A. lines of reference B. lines of information C. lines of supply D. lines of personal power